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CREATIVE ADVERTISING TECHNOLOGY: THE MOST IMPORTANT ADTECH YOU'VE NEVER HEARD OF

January 15, 2019 | (11:00 AM)
USA (United States of America)
William Bernbach, a giant of the golden age of American advertising, said of his profession, “Advertising is fundamentally persuasion, and persuasion happens to be not a science, but an art.” In the current digital age, practitioners have prioritized driving results with science and math rather than art, and the results have been dismal: declining ad performance and compromised consumer experiences. Creative and technology platforms promise to bridge the gulf between the art and science of advertising and inform creative development and execution with data that will result in compelling, relevant, and measurable advertising. But space remains immature, in terms of the vendors in the category and in customer adoption and usage. This webinar explores both the vendor landscape and CAT customer attitudes, perspective, and behaviors and gives marketers practical advice on how to get started in the creative adtech space.