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THE CHANGING PRIVACY LANDSCAPE’S IMPACT ON DATA-DRIVEN ADVERTISING

March 19, 2019 | (1:00 PM)
USA (United States of America)
From the California Consumer Protection Act (“CCPA”) to various proposals for both state and federal privacy laws, it is clear that the use of consumer data has become one of the defining issues of our time. As regulators try to balance a need to encourage innovation with the desire to give consumers more insight and control over how their data is used, businesses are left scrambling. In fact, many believe these laws threaten to upend a digital economy that has long relied on access to data in exchange for free content and services.