AVOID DATA DISRUPTION: HOW BRANDS CAN FUTURE-PROOF THEIR ANALYTICS
March 14, 2019 | (1:00pm)
USA (United States of America)
While choosing an ad server may have been a tactical decision in the past for digital marketers, the decision has now become a very strategic one. As the platform that owns the last mile connecting audiences, media, and creative the ad server has become a source of truth to verify and measure the delivery and performance of media and creative.