MOVING BEYOND DIGITAL PUBLISHING: HOW BUZZFEED DRIVES INNOVATION FOR MEGA BRANDS
May 15, 2019 | (1:00 PM)
USA (United States of America)
As one of the leading digital media companies in North America, BuzzFeed has developed a groundbreaking commerce model that strategically brings its digital brands to life. To start, BuzzFeed transformed Tasty from an online juggernaut to a comprehensive IRL (in-real-life) experience with a successful kitchenware line, a series of best-selling cookbooks, and a selection of global food products. The company has since applied its cutting-edge approach to the marketplace through strategic, creative consulting and partnerships that span across all industries. Leveraging data-based insights and a sharp understanding of its massive audience, BuzzFeed helps top brands solve their toughest marketing problems, create new products, and reach consumers in new ways.