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GHOST ADS: IMPROVING THE ECONOMIC OF MEASURING ONLINE AD EFFECTIVENESS

June 12, 2019 | (2:00 PM)
USA (United States of America)
Learn how to overcome a thorny research challenge: To measure the effect of advertising, marketers must know how consumers would behave had they not seen the ads, but to date, it has been too difficult and costly to conduct a true RCT (Randomized Controlled Trials) in online advertising.