ADVERTISING EFFECTIVENESS FOR NOT FOR PROFIT ORGANIZATIONS
May 16, 2019 | (12:00 PM)
USA (United States of America)
In this webinar of our series on Advanced Research techniques, we look at Advertising Effectiveness for Not for Profit organizations. We all know that old adage that half of all advertising spend is wasted, it’s just that we don’t know which half – but over the last decade or so – with the new neuroscience bringing real understanding of how the brain works – we are getting much better at knowing which types of advertising are most effective – in both the long and short term – and new technology has helped us measure the effect in ways that just weren’t possible before.