THE 18TH INTERNATIONAL CONFERENCE ON RESEARCH IN ADVERTISING 2019
June 27-29, 2019
The 18th International Conference on Research in Advertising 2019 will be held in Krems Austria, known as one of the oldest Austrian cities, the wine capital and recently ranked number 1 in the Future Ranking of Austrian districts. Surrounded by vineyards, apricot orchards and the Danube, marketing and communication scholars will gather to present and discuss their cutting edge research. The conference topic “Designing Experiences” emphasises that ultimately experiences are created communicated and shared by consumers and that the media and advertising consumptions are themselves experiences.