THE OTT EVOLUTION: CONQUER THE WILD WILD WEST OF ADVERTISING
July 17, 2019 | (11:00AM)
USA (United States of America)
Do you know how “Over-the-Top” (OTT) impacts the digital advertising ecosystem? Traditional TV subscriptions have been on the decline, whilst OTT and Connected TV (CTV) viewers are expected to steadily increase. As content across digital becomes more accessible, consumer behavior will shift towards these environments - and as the ad spend follows the consumers, so will the ad fraud. So what does all of this mean for the advertising industry and how can you prepare?