IMPLEMENTING BROADCASTER ADDRESSABLE TV USING HBBTV
July 16, 2019 | (02:00 PM)
USA (United States of America)
What do broadcasters and content owners need to know to fully leverage HbbTV 2.0.1 to support addressable TV advertising? This webinar describes the mechanics of delivering ads over IP for insertion into broadcast streams, enabling opportunities to target advertising using technology independent of Pay TV operators and distinct from broadcaster owned-and-operated streaming services.