20TH INTERNATIONAL CONFERENCE ON MEASURING ADVERTISING EFFECTIVENESS
October 15-16, 2018
Chicago, USA (United States of America)
The ICMAE 2018: 20th International Conference on Measuring Advertising Effectiveness aims to bring together leading academic scientists, researchers and research scholars to exchange and share their experiences and research results on all aspects of Measuring Advertising Effectiveness. It also provides a premier interdisciplinary platform for researchers, practitioners and educators to present and discuss the most recent innovations, trends, and concerns as well as practical challenges encountered and solutions adopted in the fields of Measuring Advertising Effectiveness.