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Facebook Will Force Advertising on Ad-Blocking Users
“Facebook is ad-supported. Ads are a part of the Facebook experience; they’re not a tack on,” said Andrew “Boz” Bosworth, vice president of Facebook’s ads and business platform. User adoption of ad-blocking software has grown rapidly in recent years, particularly outside of the U.S. According to estimates by online advertising trade body the Interactive Advertising Bureau, 26% of U.S. internet users now use ad blockers on their desktop devices. Facebook declined to comment when asked on what portion of its desktop users have ad-blocking software installed.
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