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. https://www.youtube.com/watch?v=3Icmw73wqd4

The Playbook: “User Value In Online Advertising"

video
Your competitors are bidding aggressively on Facebook, Instagram and Twitter ads to acquire high-value customers. If you’re bidding towards cheap installs and email registrations, you may be missing out on a huge opportunity for revenue. In this episode, Erik discusses the importance of lifetime value.
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