Insider’s Guide to Facebook Advertising: Country Targeting — Reach vs. CPC

Many marketers face a dilemma in balancing the number of targetable customers in a country and cost goals when bidding for ad placement on Facebook. In this infographic we compare country reach to average CPCs across the globe. Facebook advertising does this by allowing you to target specific audiences. Does Facebook advertising work Facebook stock price vs. organic reach decline a remarkably low CPC considering how effective Facebook ads can be, Facebook's revenue growth specificity of the targeting and relatively low CPC allow us to reach.

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Peak

Peak is an AI company that provides the platform, applications and services to help businesses harness the potential of AI to grow revenues, increase profits and increase efficiency. Peak’s cloud AI platform provides a broad feature set that enables technical and commercial teams to build, deploy and manage AI applications at scale across an entire business. It also features a library of ready-to-go applications that fit a variety of use cases across sectors including CPG, Retail and Manufacturing. These applications allow users to rapidly apply AI to deliver on commercial objectives, while giving them the tools they need to extend their use of it over time.

Other Infographics
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Four Best-Practices for Responsive Search Ads

Infographic | May 10, 2021

Google's responsive search ads enable advertisers to create multiple copy options and then let machine-learning and AI determine the best-performing combinations. How can marketers make the most of this powerful format? A recent infographic from JumpFly outlines tried-and-true techniques that can help advertisers stand out from the competition with their RSAs. Specifically, the piece delves into four best-practices: developing multiple headline options, crafting descriptive descriptions, repurposing existing expanded text ads (ETAs), and creating visually appealing ads.

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Unprepared Brands Caught With Hands in Soon-to-Be-Empty Cookie Jar

Infographic | April 12, 2021

Though a cookie-less future looms, 78% have no third-party plan. With the recent announcement from Google that it will not use alternate identifiers to track data in its products, even after third-party cookies are phased out, brands and publishers are feeling the heat.

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Podcast Advertising: Fuelling Revenue Through Engagement

Infographic | June 7, 2022

Podcast advertising allows you to speak directly to potential customers through an audio ad. You can have select podcast hosts talk up your brand, or hire voice talent to help you create an ad to be placed at the beginning (preroll), middle (midroll), or end (postroll) of an episode.

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7 Pointers to make your Radio Ad a Tempting Treat

Infographic | February 24, 2020

Want your radio Ad to stand out? www.excellentpublicity.com provides 7 influential pointers in this infographic for you to benefit from. Well then, get started and get ready to rock the Radio.

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The Best Times to Post on Social Media According to Research

Infographic | February 18, 2020

Are you looking for ways to generate more engagement on social media? Want to ensure you’re posting at the best times for your audience? While the exact right times to post will vary based on each unique audience group, the team from CoSchedule have put together a guide, based on a range of studies and reports, which highlights when brands in a range of sectors tend to see the most engagement on each of the major social platforms.

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This Is Your Brain on Advertising

Infographic | December 29, 2019

Well, it depends on the ad. It takes 250 milliseconds for the brain to absorb visual cues, but only 13 milliseconds for images to elicit emotion even if you aren't fully absorbing what you're seeing. So if you want to create more effective advertisements, you should use design and copy that foster an emotional response in your viewers.

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Spotlight

Peak

Peak is an AI company that provides the platform, applications and services to help businesses harness the potential of AI to grow revenues, increase profits and increase efficiency. Peak’s cloud AI platform provides a broad feature set that enables technical and commercial teams to build, deploy and manage AI applications at scale across an entire business. It also features a library of ready-to-go applications that fit a variety of use cases across sectors including CPG, Retail and Manufacturing. These applications allow users to rapidly apply AI to deliver on commercial objectives, while giving them the tools they need to extend their use of it over time.

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