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MOBILE ADVERTISING IN THE FAST LANE
The "Global Mobile Advertising Survey" by Rubicon Project provides insight into these questions. According to the study, advertisers are primarily investing their mobile budgets this year in the areas of native advertising, location-based advertising (Location Based Services) and automated play-out via private marketplaces. At the top of the agenda is mobile video advertising, which should be more strongly addressed in budgets. HARALD WINKELHOFER DOWNLOAD