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The Playbook: “Online Video Ads: Interstitial vs. Autoplay"

A fan of The Playbook asks, “What is the best way to use video ads in the online marketplace?” In this episode, Erik discusses the differences between interstitial and autoplay video ads, and why it’s important to tailor your approach to the unique requirements of both.

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The Marketing Practice

The Marketing Practice is an international B2B marketing services agency. We help organisations with complex B2B propositions attract prospects, nurture opportunities, win deals and grow customers. The agency brings together a complete range of integrated services: from programme planning, proposition development, data sourcing and management, through creative development and digital campaigning, to event management and intelligent teleservice. Committed to brilliant marketing that delivers sales results, the agency has grown to over 130 people and runs global programmes for clients including Salesforce, DXC Technology, Oracle, O2, Sage and Capgemini. We have four international offices, in Oxford, London, Munich and Seattle.

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