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2016’s Biggest Social Advertising Trends
Im about to go on vacation, which means I’ve been searching for the best clothing and gear to buy for my trip, adding my favorites to my Amazon wish list. Those picks, in turn, have been following me to social media sites like Facebook, reminding me how excited I am to travel—and that I still need to buy another cute outfit before I go.That’s what today’s marketers want: targeted ads that get consumers excited. And increasingly, they’re buying those ads via social.A new infographic from Kenshoo reveals that social has grown significantly in the marketplace. Marketers are increasing their social spend by 50 percent year over year, and click-through rates have grown 64 percent. The big factors: the rapid evolution of Facebook as an incredibly powerful advertising platform, and the introduction of Instagram ads.
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