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. http://campbellandcompanyadvertising.com/all-about-the-visuals
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ALL ABOUT THE VISUALS
Visual literacy is the ability to construct meaning from visual images. This is an important skill for advertisers to master, and also to be able to interpret images themselves. The goal of advertising is to inform, entertain or persuade, and visuals are an excellent way to accomplish all three.Visuals help organize our way of thinking, which also helps us to learn. If the goal of your ad is to educate people on a new product or service, an infographic or introductory video might be helpful. Studies show that viewers are 85% more likely to purchase a product or service after watching a video about it. If customers are educated on your product, they are more likely to buy. READ MORE