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Creative for Apple Search Ads
Continuing our coverage of Apple’s recently released mobile app advertising platform, Boost Media covers ideas on how to optimize Apple Search Ads when you can’t directly influence the ad creative. The first week, we shared ideas on incorporating Apple Search Ads into your marketing mix; last week, we provided a quickstart guide for AdWords experts wanting to start using Search Ads.Since ads are automatically generated from metadata and imagery in a brand’s app, you can’t develop your own creative for Apple Search Ads. So how can marketers optimize Apple Search Ad creative?
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