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TOTAL ONLINE ADSPEND REACHES €340M FOR 2015
The IAB Ireland PwC Online Adspend Study for 2015 (Jan to Dec) sees very strong growth of 29% with ad revenues of €340m compared to €263m in 2014. Native advertising is tracking at 33% of total digital display with adspend of €45m. Native formats include in-feed advertiser controlled ads such as those appearing on Facebook and Twitter, publisher controlled in-feed advertising which is a feature of content rich sites such as news and entertainment sites as well as Discovery/Recommendation units embedded in sites by specialists such as Outbrain and Taboola.
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