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ADOBE DIGITAL INDEX Q4 2015 ADVERTISING REPORT
This report covers a range of digital advertising topics based on a review of 2015, with an emphasis on Q4, mobile, and retail trends.
-Search engine spend, click-through-rates (CTR), and cost-per-click (CPC) across different regions, search engines, and devices.
-Display click-through-rates (CTR) and cost-per-thousand (CPM) globally and by platform.
-Deeper dive into Q4 advertising patterns for key US retailers.
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