Attitudes Toward Advertsing Formats By Generation

A new global study by Kantar Millward Brown illustrates the attitudes Generation Xers, Millennials and the youngest generation have toward various advertising formats. The study included 39 countries and 23,907 interviews, so, while it represents a massive data set, it’s definition of generations is somewhat problematic.

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Stern Advertising

Work that's smarter, works harder. It's how in under two years, we helped transform Kay Jewelers from a regional chain into the number one jewelry store in America. It's how we helped McDonald's triple their average store sales volume in just 5 years. And it's not just creative. Far from it. Whether it's account planning, marketing strategy, display advertising, SEO, PPC, or social media, we are constantly looking for ways to break through the clutter, without breaking the proverbial bank. Because at the end of the day, the idea isn't to outspend the competition, it's to outsmart them.

Other Infographics
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13 Things Content Marketers Should Know About Email Marketing

Infographic | February 10, 2020

As a content marketer, your top challenge is figuring out how to get relevant content in front of the right people and email marketing is one of the top marketing channels for increasing content engagement. This infographic offers up the latest best practices for content marketing emails in one complete list. See what to improve and what you could gain from some tweaks to your emails.

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7 Pointers to make your Radio Ad a Tempting Treat

Infographic | February 24, 2020

Want your radio Ad to stand out? www.excellentpublicity.com provides 7 influential pointers in this infographic for you to benefit from. Well then, get started and get ready to rock the Radio.

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The Reasons Your Company Must Use Social Media to Build Employer Brand

Infographic | December 7, 2019

Employer branding is a trending topic, but it’s also not going away anytime soon. With social media platforms becoming the go-to source about your company and work culture, your organization must focus on building an employer brand strategy on social. “Many companies believe that social media marketing will be the most in-demand HR skill by 2020, 2nd being data analysis, followed by predictive modeling skills.

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Google Display Ads Dimensions 2021

Infographic | August 19, 2021

According to statistics, 4.72 billion people use the internet worldwide in April 2021. This number accounts for more than 60% of the global population. As a result, having a solid social media presence would undoubtedly assist a business in reaching new heights. Around 2 million websites and applications are part of the Google Display Network. Setting up and optimizing your ads on Google’s Display Network is not a piece of cake, particularly when it comes to the dimensions of the images you are choosing. Google Display Network will display ads in various positions on mobile devices and websites, so you must select the image’s dimensions accordingly. If you use the wrong banner size your campaign’s reach would be severely limited.

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25 Fascinating Years of Digital Advertising

Infographic | December 30, 2019

Digital advertising has come to redefine the marketing landscape, an evolution which has been taking shape since the early 1990s.A key factor that's led advertising to turn digital is ceaseless technological innovation, a phenomenon that's unlikely to slow down. From banner ads to artificial intelligence, digital advertising has traversed an eventful journey in the never-ending pursuit of delivering the right message to the right person at the right time.

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Unprepared Brands Caught With Hands in Soon-to-Be-Empty Cookie Jar

Infographic | April 12, 2021

Though a cookie-less future looms, 78% have no third-party plan. With the recent announcement from Google that it will not use alternate identifiers to track data in its products, even after third-party cookies are phased out, brands and publishers are feeling the heat.

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Spotlight

Stern Advertising

Work that's smarter, works harder. It's how in under two years, we helped transform Kay Jewelers from a regional chain into the number one jewelry store in America. It's how we helped McDonald's triple their average store sales volume in just 5 years. And it's not just creative. Far from it. Whether it's account planning, marketing strategy, display advertising, SEO, PPC, or social media, we are constantly looking for ways to break through the clutter, without breaking the proverbial bank. Because at the end of the day, the idea isn't to outspend the competition, it's to outsmart them.

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