Effectiveness Of Online Advertising– Statistics And Trends

When people talk about advertising, 9 out of 10 they’re probably referring to online advertising. Online advertising has proven to be extremely profitable both for small and large businesses. Reports indicate that around 95% of Google’s revenue comes from online advertising. That’s saying something! The average person is served over 1,700 banner ads per month but only half of them are ever viewed. However, businesses have sharpened their tools and are filtering the Ads that are not being viewed. Responses generated from non-viewable ads were filtered out and only the good stuff was retained. By doing so, businesses have managed to improve brand lift by 31%. To know more, check out the following infographic on “Effectiveness Of Online Advertising– Statistics And Trends”.

Spotlight

Adcorp

As Australasia’s largest locally owned marketing communications group, Adcorp is recognised as a leader in recruitment, property and government advertising. This is achieved through a single-minded focus towards those who matter most - our clients.

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Spotlight

Adcorp

As Australasia’s largest locally owned marketing communications group, Adcorp is recognised as a leader in recruitment, property and government advertising. This is achieved through a single-minded focus towards those who matter most - our clients.

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