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What Makes Ads Effective? The Eyes Have It!

Michel Wedel, the PepsiCo Professor of Consumer Science, gives his Distinguished Scholar-Teacher Lecture on his eye-tracker research.

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A global leader in brand consulting and design, Landor helps clients create agile brands that thrive in today’s dynamic, disruptive marketplace. Our work enables top brands—from Barclays to BMW and Tide to Taj—to stand for something while never standing still.

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Spotlight

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A global leader in brand consulting and design, Landor helps clients create agile brands that thrive in today’s dynamic, disruptive marketplace. Our work enables top brands—from Barclays to BMW and Tide to Taj—to stand for something while never standing still.

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