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. Resources/Whitepapers/21513a3d-2a14-4778-828d-e8241236c344_2016_top_7_trends_in_radio_advertising.pdf
infographic
7 TOP TRENDS IN MARKETING IN 2016
Turning big data into smart insights about audiences and customers will be on the top of marketers’ agendas in 2016. They will require such insights from agencies and media partners, over and above traditional reach/GRP statistics. The best solution for combining digital insights with the high ROI of broadcast is data matching. DOWNLOAD