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. Resources/Whitepapers/484fffad-831b-4ce1-9df3-3f785aca06b2_Videology_Video_Market_Infographic_Q4_2015 00.pdf
infographic
U.S. VIDEO MARKET AT-A-GLANCE Q4 2015
While almost all advertisers used demographics like age and gender for targeting, 39% of impressions were measured using tools such as Nielsen’s DAR or comScore’s VCE to validate they were delivered in-demo. DOWNLOAD