Social Media Marketing Evolution

whitePaper | September 12, 2022

Spark Ninety is a strategy consultancy focused on the digital media and advertising sectors. It helps clients to understand complex markets and emerging business models; to develop strategies and plans; and to assess investments.

whitePaper | June 7, 2022

Over-the-top television and streaming audio offer consumers a rich array of on-demand content options, and the list of platforms and programs that serve up those options are increasing all the time. As streaming builds momentum with audiences, and as advertisers gain experience with the medium, TV and audio are increasingly becoming data-driven advertising channels.

whitePaper | February 3, 2020

Well, this is typically the time when you make New Year's Resolutions, and maybe one of those is timekeeping compliance. But rather than starting with the thinking behind all this, we'll save that for last and instead dive right into some suggestions on how to get better participation. If you're an employee vs. a principal reading this, you might want to feather your own bonus bed by taking the lead here and rallying the troops. That sort of sucking up never goes unnoticed.

whitePaper | December 30, 2019

Social media has become a standard way of life, as evidenced in the 22% increase in usage within the past year. This is more than a simple media consumption habit. A typical Facebook, LinkedIn, Twitter or Instagram user is actively engaged with their social network multiple times daily, which is promising for brands who are active on social media platforms.

whitePaper | August 24, 2022

Streamlined, fluid and accessible ways of transacting between inventory and media have only partly been realized across current forms of advertising automation — namely programmatic. Our consideration of automation will go beyond programmatic to include how marketers effectively advertise in an omnichannel ecosystem, doing so in a fashion that ensures the best return on investment for whole campaigns — rather than a single ad exposure.

whitePaper | December 4, 2019

Facebook in particular stands out in some cases, 7x cheaper than the next most affordable social media ads channel (Twitter). You can spend as little as $5 per day on Facebook advertising and see significant results. Sounds great, right! We’d love to make it easy for you to get up and running with Facebook Ads. This guide features the exact steps and lessons we’ve been taking to build up our own paid ads campaigns, and we’ll be keeping this post up-to-date with the latest news and learnings.