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Marketing Data Technology Cutting Through the Complexity
With all the talk of data in advertising and marketing circles today, you might be tempted to assume that the discipline is just emerging; that it’s a product of our digitally-centric times, no doubt the result of a breakthrough revelation “Eureka! We can learn from information, and then use that insight to make better marketing decisions!” hatched right around the time that “omnichannel” and “programmatic” emerged to round out a frenzied three-way Battle of Buzzwords.
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