Enterprise Social Your Future Neural Network

whitePaper | December 29, 2019

Display advertising is an online form of advertising similar to billboards, television ads and print ads. The ad has a simple concept and instantly provides the viewer with upfront information about the product or service. A display ad is embedded into a web page and consists of images and text. It can include sounds, animation or video to attract more attention, or with the help of some programming, can be highly interactive. HTML code is used to instruct a web server to load the specified website when the display ad is clicked on. Revenue for display advertising is usually earned on a cost per click (CPC) basis.

whitePaper | February 3, 2023

2022 has seen widespread change on both fronts. With this whitepaper, we hope to shed some light on this change, as well as giving you some tools to help you effectively tackle your paid digital advertising throughout 2023.

whitePaper | December 31, 2019

The 2019 IAB Europe Attitudes to Programmatic study highlights the following: There is a continued push for a quality and safe advertising environment Ads.txt is well established amongst publishers but awareness and adoption on the buy-side is low Talent and skills remain a barrier to investment.

whitePaper | September 20, 2022

Modern performance marketing is no longer limited to paid placements on Meta or Google Ads. Android mobile phone manufacturers have built their own advertising platforms as a part of their operating system. As we know, Android manufacturers are predominantly brands of Asian origin. In the global market of mobile advertising OEMs develop as a response to the monopoly of Meta and Google. There is a list of predominant factors suggesting that OEMs are going to take the leading role as user acquisition channels in the next couple of years.

whitePaper | October 5, 2022

What does it take to get attention with DOOH advertising? Advertising outdoors should be simple. People walk around the streets with their eyes open. If you put something in front of them, they’ll probably see it – or at least see enough of it to know not to bump into it. The trouble is, unless whatever is in front of them is worth seeing – eye-catching, engaging, and memorable – thirty seconds later, they have no recollection of what they saw. One day later, they probably don’t even remember being on that street.

whitePaper | October 10, 2022

AI is evolving from a nice-to-have capability, to an everyday staple, especially in advertising. Forms of AI handle your bidding, targeting, optimizations and sometimes even your creative output. AI will be the baseline for advertising innovation over the next few years, are you ready?