WELCOME TO The advertising REPORT
Newsletter | Member Login | Signup
Home > Resources > Whitepapers > The Role of Advertising in Legal Marketing
I'm For Real
Enter your details once to access all our information and resources
MOBILISE is a full-service advertising agency with a footprint across the Indian sub-continent & Sub-Saharan Africa. It delivers award-winning creatives across Print, Digital, Social, Radio, Television, Outdoor & Direct Marketing platforms.
whitePaper | August 10, 2022
Welcome to the app age — apps now dominate the mobile landscape, capturing 89% of consumers’ smartphone time and 25% of their total media usage. But the in-app environment isn’t just the place to find consumers; it also offers sophisticated data tracking, targeting and geo-location superior to other digital advertising formats. To guide advertisers through the development of the in-app advertising landscape, its unique advantages and how to achieve in-app advertising success, the In-App Advertising Playbook is divided into three sections.
whitePaper | July 27, 2023
IAB Europe has released an initial ‘Guide to Improving Sustainable Business Decision-Making’ to assist businesses in the digital advertising ecosystem navigate the ever-evolving landscape of sustainability and responsible business practices. In recent times, terms such as ‘sustainable’, ‘green’, ‘net-zero’, and ‘carbon-neutral’ to describe technology, services, and products in the digital advertising industry have increased in traction making it increasingly important for businesses to understand the validity of such claims. With the rise of greenwashing practices, where false or misleading claims are made regarding environmental efforts, it is crucial for businesses to exercise due diligence when evaluating sustainability claims and when looking to choose the partners they wish to work with. Government regulators are also intensifying their focus on combating such practices, and businesses need to ensure that their decisions align with genuine sustainability goals. The guide was written by members of IAB Europe’s Sustainability Standards Committee and offers valuable insights and practical tips to help organisations make more informed choices when looking to achieve sustainability in the digital advertising industry.
whitePaper | January 27, 2020
This year, digital out-of-home (DOOH) advertising is forecasted to capture 40% of OOH ad spending, representing a global advertising spend of $16 billion and making OOH the only traditional advertising category that’s still growing strong.
whitePaper | October 3, 2022
Over the past few years, outdoor advertising has evolved at a rapid pace. No longer restricted to paper-based posters, billboards and flyers pinned to lampposts, the out of home (OOH) ad has gone digital thanks to the growing network of digital out of home media, or DOOH media, now readily accessible to businesses of all shapes and sizes at a cost- effective rate via modern programmatic buying platforms. Digital outdoor advertising is one of the best ways for SMBs to reach consumers and capture the attention of their target audience – which is precisely why it’s now a priority for businesses looking to drive audience engagement with dynamic content in an offline environment.
whitePaper | October 7, 2022
As consumer demand for privacy grows, rather than depending on data collected by third parties, marketers are pivoting strategies to rely on first-party data to break through to new audiences. The move from third-party cookies to first-party data is an opportunity for marketers to build trust with their customers and deliver personalization through a privacy-centric strategy. In this guide, we outline everything you need to know to build optimal experiences for consumers using first-party data.
It’s critical for marketers to know if their campaigns are influencing behavior in response to an ad. But to really know if a campaign actually works, consumer response must be compared with those who hadn’t been exposed to the ad. This new study demonstrates the dramatic power of “ghost bidding” in revealing true campaign effectiveness. A large U.S.-based apparel company ran an extended ad campaign to a targeted audience. The difference? The company used demand-side platform technology to simultaneously expose and exclude identical user groups from viewing the ad. This A/B study used “ghost bidding”—withdrawing bids from the excluded group at the last moment—to plot the true effectiveness of display, video and audio ads, and demonstrated a powerful validation of marketing effectiveness.
Keep me plugged in with the best
Join thousands of your peers and receive our weekly newsletter with the latest news, industry events, customer insights, and market intelligence.
Welcome back!
Put your news, events, company, and promotional content in front of thousands of your peers and potential customers.
Not a member yet? Not a problem, Sign Up
Sign up
Sign up to contribute and publish your news, events, brand, and content with the community for FREE