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SocialMedia.Market

In a world of rising digital content consumption where traditional media resources are losing their audience daily, brands and companies are increasing their digital marketing budgets. Nonetheless, reaching their target audience is tricky, nowadays. Recent research shows that 47% of overall mobile and desktop internet users are now using ad-blocking software.1 This number has almost doubled in comparison to the previous year. Furthermore, 36% of traffic2 generated by Pay-perclick (PPC) campaigns are suspected to be fraudulent or non-human. Hence, brands are seeking new ways of advertising their products and services, discovering the power and realizing the importance of Influencer Marketing.

Spotlight

James Rammal Advertising LLC

An independent local agency with multinational flair, James Rammal Advertising LLC (JRA) is a key player in the UAE’s advertising and marketing communications industry since 2002. Coming from 6 different cultures and speaking 7 international languages, the JRA team (visionary creatives, insightful strategic planners and dedicated account managers) shares 60 years of experience across 3 continents, to guarantee an unrivalled standard of service.

OTHER WHITEPAPERS

Mobile Advertising and the Impact of Apple’s App Tracking Transparency Policy

whitePaper | April 26, 2022

Apple’s introduction of App Tracking Transparency (“ATT”) has drawn substantial commentary. Some see ATT as disruptive and self-serving, while others view it as a privacy-preserving tool that is ushering in a new era of advertising. However, the commentary often betrays a lack of understanding of what ATT is and what it is not, and draws speculative conclusions about its impact.

A Guide to eSports Advertising

whitePaper | September 2, 2022

The eSports industry has been the beneficiary of a huge shift in consumer behavior as a result of the pandemic. We have seen incredible surges in popularity across eSports participation and viewership. Not sure how to approach the multi-billion dollar industry? We have your back! This guide is intended for eSports noobs to help understand the ins and outs of the industry.

Brands and Branding

whitePaper | December 29, 2019

Branding has become one of the most important aspects of business strategy. Yet it is also one of the most misunderstood. Branding is sometimes considered to be merely an advertising function. And many managers and business writers hold the view that branding is about the management of product image, a supplementary task that can be isolated from the main business of product management. This note provides an alternative perspective, arguing that: Branding is a strategic point of view, not a select set of activities.

Your customers are on social media

whitePaper | December 30, 2019

Social media has become a standard way of life, as evidenced in the 22% increase in usage within the past year. This is more than a simple media consumption habit. A typical Facebook, LinkedIn, Twitter or Instagram user is actively engaged with their social network multiple times daily, which is promising for brands who are active on social media platforms.

The Ultimate Guide to Digital Out-of-Home

whitePaper | October 18, 2022

This primer for success outlines the basics of the ever-evolving digital out-of-home landscape - from the variety of venue types, to key tactics for campaign execution, and how to best incorporate the medium into your broader marketing strategy to drive real-world results.

Rate card 2020

whitePaper | February 4, 2020

W&V is the decisive information platform in the communications industry and speaks to anyone interested in marketing, agencies and media. With our expansive product portfolio, we offer you the best opportunity to reach your target group across various media.

SocialMedia.Market