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The Power of Advertising Slogans
What's the goal of a great tagline? To leave a clear, memorable message in a customer's mind. But coming up with a powerful tagline is harder than it looks. Think small, think big, think different. No these aren’t contradicting pieces of advice. They’re the taglines for Volkswagen, IMAX, and Apple. Chances are, at least one of those companies popped into your head when you heard that sentence.
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