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How Location-Based Marketing Delivers Ads To In-Store Shoppers
Imagine a shopper in a store getting a coupon delivered to their phone for a product, because a marketer knows they’re actually shopping. It’s not just future fiction. It’s part of the growing proximity and micro-location targeting that’s already happening now. The folks from MDG Advertising have put together an infographics that explains some of the location-based marketing systems out there, and how they tap into wifi, GPS, NFC and other technologies to detect location and help deliver ads.
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