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Increasing the Impact of Online Advertising with Ad Attention Solutions by Meetrics
The basic thing an advertiser wants to know is, if someone has seen their ad and if that person will buy their product. In order to challenge this key facts they get the chance to achieve the highest possible efficiency on their investment. In the field of TV and print advertising, potentially attainable goals and optimisation techniques have been matured over time. In online advertising, approaches and standards are emerging to control and increase brand impact.
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