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How B2B Marketers Generate Revenue
The reality that B2B marketers can have a huge impact on real-time revenue results is not a new concept to today’s B2B marketing community. But the question remains -- how do marketers actually generate revenue? Which metrics are B2B marketers using? What does their channel mix look like? Which channel has the highest impact on revenue generation? What percentage of organizations invest in account-based marketing, and if so, to what degree? See the answers to these questions and more via the infographic below.
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