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MYTHS AND FACTS ABOUT TV ADVERTISING
For decades, no one doubted the supremacy of TV advertising—and as a result, the industry never felt the need to affirm its ability to drive results. Today it’s a slightly different story. Not a week goes by without a gloom-and-doom headline touting the downfall of TV advertising. Many of those headlines are misleading, but the TV advertising industry just isn’t conditioned to defend itself. DOWNLOAD