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Barriers to Cross-Channel Marketing Success
You've heard it a thousand times: Customers expect a consistent experience across channels. And most marketers would love to deliver just that. Doing so is anything but easy. According to Experian's “2015 Digital Marketer Report,” marketers face a bevy of challenges in achieving cross-channel marketing success. The top three barriers among marketers in North America: they lack a single view of the customer, their current technology is inadequate, and their organizational structure doesn't provide the necessary support.
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