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Three Issues Hindering Progress In Multichannel Marketing
It’s never been a more exciting time to be a marketer. The proliferation of devices and channels provides us with more opportunities to reach and engage with our customers than ever before. At the same time, customer expectations continue to rise – they want personalised and relevant experiences, delivered to them in real-time, wherever and whenever they want. This represents a significant challenge for marketers and it’s clear that an integrated approach is needed to meet and exceed customer expectations.
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