Home > Resources > Whitepapers > Digital Banking: Enhancing Customer Experience; Generating Long-Term Loyalty

Digital Banking: Enhancing Customer Experience; Generating Long-Term Loyalty

December 18, 2014

The banking industry’s efforts to shift to digital channels have been halting, at best — a business unit here, an upstart department there. But given the industry’s financial pressures and global economic uncertainties, there is increased urgency — and opportunity — to adopt a holistic approach to going digital and integrating that strategy across the banking ecosystem. Embracing a fully digital strategy requires end-to-end modernization of a bank’s often outdated infrastructure.

Spotlight

Pierce Promotions

The world’s most recognized brands partner with Pierce to ideate, create, activate and measure across the entire suite of live, digital and mobile experiences. Since 1990, we’ve planned and executed hundreds-of-thousands of brand engagements and delivered tens-of-millions of samples – each working to captivate attention, influence opinion and change behavior in our clients’ favor.

OTHER WHITEPAPERS

The impact of influencers aon advertising and consumer protection in the Single Market

whitePaper | February 22, 2022

Influencer marketing as part of the advertising industry has grown significantly in recent years, becoming one of the most popular and effective forms of online advertising. The fastgrowing market of influencers comes with potential risks for consumers and creates several challenges for regulators. This study provides information and analysis on the impact of influencers on advertising and consumer protection in the Internal Market, identifies best practices and makes recommendations for future action.

Location Context 2.0

whitePaper | October 10, 2022

As the ad tech industry is readying itself for a new privacy-centric future, the key question is: in a world without ad trackers, how can advertisers continue to reach their target audiences at scale?

Deciphering the digital political ad databases

whitePaper | December 2, 2019

One of the ways that Russian agents interfered in the 2016 election was by using online advertising to spread disinformation. In 2018, Facebook, Google, and Twitter created new resources to help the public track political ads on their platforms, bringing more transparency to the sponsors of digital ads. Snapchat followed suit in September 2019. But these databases of political ads are woefully inadequate, as Issue One has detailed in a major report. They lack uniform standards, display uneven amounts of information, and are difcult to use. Here’s what you need to know about them.

The impact of influencers on advertising and consumer protection in the Single Market

whitePaper | March 6, 2022

The Ultimate Guide to Digital Out-of-Home

whitePaper | October 18, 2022

This primer for success outlines the basics of the ever-evolving digital out-of-home landscape - from the variety of venue types, to key tactics for campaign execution, and how to best incorporate the medium into your broader marketing strategy to drive real-world results.

Unlocking the promise of streaming media

whitePaper | June 7, 2022

Over-the-top television and streaming audio offer consumers a rich array of on-demand content options, and the list of platforms and programs that serve up those options are increasing all the time. As streaming builds momentum with audiences, and as advertisers gain experience with the medium, TV and audio are increasingly becoming data-driven advertising channels.

Digital Banking: Enhancing Customer Experience; Generating Long-Term Loyalty