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whitepaper
EVALUATING THE EFFECTIVENESS OF TV ADVERTISING IN THE MODERN MEDIA LANDSCAPE
It’s the challenge that every modern marketer faces — where do I spend my next ad dollar? And in a multi-screen, multi-device, multichannel world, the role that TV plays in the allocation mix continues to be examined with the same level of scrutiny as a tax audit. This can partially be attributed to the fact consumers have a plethora of choices when it comes to where and how they view content, and therefore the advertising that goes along with it. And with the availability of programmatic buying, along with the allure of popular digital platforms at their disposal, brands are constantly tempted to shift their spending away from TV. DOWNLOAD