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The Oscars, Social Media Buzz, and Advertising
Brandwatch, too, has released an infographic of social buzz related to the Oscars, albeit from a different angle. It points out that with big events like the Super Bowl and Olympics, social buzz took off close to the timing of the event, but according to a graph in the infographic, January 8 was the day on which the greatest amount of Oscars-related buzz on social media, with a steady decline leading up to this weekend’s event.
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