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A brief history of digital advertising
We tend to think that digital advertising started well after the turn of the millennium, but in truth, the first ad banner to ever appear online originated in.... 1994. The same year the Web was commercialized. Let’s take a look back at how this fairly recent industry (compared to many others) evolved exponentially over the past two and half decade and how it went from a highly fractured and “lawless” ecosystem to a more structured and normalized one. This is in no way an exhaustive list of all the developments that have impacted the digital advertising industry, but it’s still a pretty good one! Let’s begin.
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