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. Resources/Whitepapers/8238e822-de0e-4a85-881d-ca9d4032ca69_JoorsChainWhitePaper-en.pdf
whitepaper
A BLOCKCHAIN BASED ECO-SYSTEM FOR NEXT LEVEL DIGITAL ADVERTISING
Joors ad-tech and media/telco platform will enable advertisers, service and content providers to reach mobile phone users with various kinds of adverts, apps, services, content etc, and to reward these mobile phone users with e.g. mobile data or other means of compensation. By launching a blockchain platform based on TrueChain’s state of the art technology, Joors with partners will establish the basis for an ecosystem of solutions around mobile data and advertising. This will enable further enhanced growth possibilities as well as improve the overall market efficiency in particular in emerging and under-developed markets. These markets tend to be “mobile only” or at least “mobile first” when it comes to consumer internet interactions. This white paper describes the architecture and underlying rationale of the JoorsChain ecosystem. DOWNLOAD