C-Suite On Deck
Keep me plugged in with the best
Join thousands of your peers and receive our weekly newsletter with the latest news, industry events, customer insights, and market intelligence.
I agree to the
terms of service
PLEASE CORRECT THE FOLLOWING:
Please Enter Some Keywords
ECO-FRIENDLY DIGITAL ADVERTISING
Advertising is one of the oldest methods of sales messages, promoting goods, services and information to the general public, specific target groups, and other enterprises. It maintains or raises awareness about an issue, event, person, product or brand, and supports choice and competition1 . It is generally paid for by sponsors, and disseminated via newspapers, magazines, television, radio, outdoor advertising, direct mail, or the internet (Figure 1). Advertising forms part of the “creative industries” which are defined as “those industries which have their origin in individual creativity, skill and talent and which have a potential for wealth and job creation through the generation and exploitation of intellectual property”2 . Other sectors of the creative industries include architecture, design, fashion, film, software, music, publishing, television and radio.
I'm for real
Enter your email once to access all our information and resources.
(Your email address is required so we know you're a real person)
By downloading this content, you give permission for your contact information to be shared with the content provider who may contact you in regards to the content.