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ROGRAMMATIC ADVERTISING: THE FUTURE OF THE INDUSTRY
In the US in 2015, 63% of display ads were bought programmatically; in the UK, the proportion was 70%. Growth is beginning to plateau at a high level in these countries, but in Germany and Switzerland, it has only just started. In Germany in 2015, approximately 25% of display ads were bought programmatically; however, only vague estimates exist for Switzerland. Nonetheless, it’s clear that an increasing number of Swiss digital campaigns are planned and implemented in this way – including our campaign for SBB. DOWNLOAD