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Digital Marketing is Killing Traditional Advertising
Times change, technology evolves and with it businesses and individuals simply must adapt. Could you imagine telling somebody in 2018 that you don’t have an email address for your e receipt? Unimaginable however there was a time not too long ago when email addresses weren’t the norm. So, how has this shift toward the online affected marketing and advertising? Well traditional methods have become defunct. Sure, we still have TV and radio. But with a larger audience sat at their laptops or on the bus on their smart phones, the bigger question is why wouldn’t marketers tap into this seemingly unlimited audience.
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