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2018 Digital Advertising Strategy Guide
2017 was a banner year for digital advertising. According to Magna, digital ad spending reached $209 billion worldwide – accounting for 41% of the market and surpassing TV ad spending at $178 billion/35% of the market. And digital ad spend market share is only expected to grow; Magna expects digital ads market share to hit 50% by 2020. As a digital advertiser, you know your customers are online, and your job to reach, teach and convert them is a constant challenge because your competitors are right there online with you. That makes developing the right digital ad strategy and the right execution tactics for your business more important than ever. Our 2018 Digital Advertising Strategy guide covers the 7 areas you should be looking at to take advantage of the latest and greatest ad platform capabilities and strategies.
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