home.aspx
 
. Resources/Whitepapers/4465db03-749b-42dd-b170-1a6dbe74c995_DUN_1805_2018Outlok.pdf
whitepaper
2018 B2B ADVERTISING & MARKETING OUTLOOK
Business-to-business marketers have traditionally been slower than their consumer peers to fully adopt programmatic advertising and data-driven marketing technologies. But after playing catch-up, they have now fully embraced automated ad buying, coming up with ways to maximize its impact for B2B’s more complex sales cycle. DOWNLOAD