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DIGITAL ADVERTISING AND AIRPLANE SEATING
Today I find myself again on an aircraft flying to the mecca of advertising, New York City, to meet with media buyers and food publishers for Gourmet Ads. Shortly after takeoff, I realize this flight is going to be different than others. Today it dawns on me that buying online advertising is a lot like purchasing seats on an airplane. Let me explain. Travelers have long understood two tenets of purchasing airline tickets.  First, the more you’re willing to pay for your seat, the more legroom you’ll get. And secondly, very seldom do two passengers, even those in adjacent seats, pay the same price. DOWNLOAD