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. Resources/Whitepapers/f181e17b-90dc-4503-9076-530339d67d1b_An Expert’s Guide to Mobile Ad Fraud.pdf
whitepaper
THE BAD, THE UGLY, AND THE TRUTH OF MOBILE AD FRAUD
Ad fraud can decimate ad budgets, skew data, and create a feedback loop that’s a race to the bottom. On average, 4% of an app’s paid user acquisition budget is taken by fraud. We’ve seen outliers with up to 90% of budgets stolen - and our Fraud Prevention Suite has so far rejected 400,000 installs (not including 200,000 SDK signatures) - around $2m per day in saved budgets. DOWNLOAD