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Resources/Whitepapers/088297ca-f532-4d76-afe3-4a7602795287_White Paper - How to Maximize SEO ROI.pdf
How to Maximize SEO ROI
SEO presents your brand with a significant opportunity, but it requires collaboration between multiple functions. Picking the players and setting the right process for your SEO team are the first steps in increasing SEO ROI. This white paper describes an optimal workflow for the SEO group and each team member, explains how to increase each person’s contribution, and how to support SEO in the company with a culture of content.
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